Create content with readers in mind:
You must need to read a lot about optimizing content for all search engines, and while that it is important for you, if you do not optimize your content for humans, then you’ll never gain the exposure that it takes to ultimately get rank and links very well in search engines. If you write content that people love to read, then you will get social shares links and traffic as your readership grows.
Basic components of a blog post
How to optimize content for both readers and search engines?
Following are the basic elements of a great blog post to optimize the content for both readers and search engines.
The headline, or title, of blog post must be crafted to capture the attention of conceivable readers who may see it in their social media news feeds or in their search results. Make sure that you’ve found a great keyword phrase that mostly people searching to find blog posts and then include it in your posts headline.
First paragraph of your blog post is introduction it will either keep people reading or make people leave. Make sure that your introduction compels people to read the rest of your content. You should use your targeted keyword phrase for search at least once in this paragraph.
Main content is the main portion of your blog post content. Think about the headline as the promise and the main content as the fulfillment of that promise. Your main content should fully satisfy any visitor who visits your post based on headline. If you create content that does not satisfy the promises of your headline, visitor will start to identify your blog as unfulfilling and thus they stop visiting your blog. The length of blog posts can range from 1000 to 4800 or more words. It’s best to alternate the length of posts as you gain insight about what works best for your visitors.
Most people scan blog content as opposed to reading it word for word. Write subheads that break your content into edible (digestible) sections, and make sure those subheads represent the content within them.
Use bold text format in a few areas of content to highlight the important points in blog. Use it selectively or otherwise your entire article seems bolded, thus taking away the ability to highlight the key portions of content.
When you do not want your entire post to be bulleted or numbered lists, these lists do help to separate out steps and lists with useful content.
Supplement the text portion of content with media, such as relevant images, Graphs, charts and videos. This will help you to break up content and illustrate your points better. Multimedia can also be used as part of the search optimization of post, include your post’s main keyword phrase in filename of image as well as the ALT tag.
Conclusion should be a paragraph at the end of your post to summarize that what the reader should have gotten out of this blog. If they did not, chances are, they will go back to see what they might have missed.
Last line of your blog post should be some kind of a call to action. It can be as simple as asking your readers to share their thoughts and ideas in the comments or to share the post on social media if they enjoyed it and find it useful. If post was written to promote a particular service or product, the call to action should encourage the reader to learn more about it.
The more quality content you publish, on a consistent basis, the better your results are going to be – especially in the long term.
— Neil Patel (@neilpatel) September 16, 2019
Do not need to include all of the elements from this list in every post, but make sure that you always have engaging introduction, quality content, and a solid conclusion.