Archive for the
‘Digial Marketing’

Content marketing refers to a marketing approach that is used to make valuable content and distribute and share that content with the specific target audience. The content can be images, videos, blogs, etc. Content marketing is used to attract the attention of the audience towards the brand, to generate leads of the brand, to increase the online sales of the brand, etc. Many companies and brands prefer to use content marketing. Content marketing provides valuable information regarding the brand and creates the chances of willingness for the customer to buy or purchase products from any particular brand.

Content marketing is all about the standard of the content. More customers can be attracted to the brand with the help of content if its quality is up to the mark and is creating interest for the reader or viewer. Quality content is highly appreciated whatever the form of marketing it is, either it is Social Media Marketing, Search Engine Optimization, or Inbound marketing.

Content Marketing Management

Content marketing is not all about designing blog posts. It requires a plan and proper management as well as strategy. Creating effective content that can create interests in users and attract the post is part of all that process. Different tasks are handled during the whole process of content marketing. A content marketing manager is a person who should have all that responsibilities to handle the team, create a strategy, etc. the manager can assign different tasks to different team members who then can work on their assigned tasks for the completion of the project. Other than this, some major reasons ask for content marketing management.

• Cognitive Operations: It allows you to automate better decision-making operations. It helps the team to develop the right insights and act on them
• Knowledge Management work to enable intelligent decision makings. Quality information gathered by knowledge management helps to analyze and deliver insights in a user-friendly format.
• Information Management will help to provide a solid foundation of information accuracy, consistency, and completeness for users.

Content Marketing Strategy

Content Marketing Strategy is a plan to know about your content marketing, why, and how you are going to market your content. The perfect strategy shows why the content is being created? How is the content going to help others in a way no one else can? How will the content help you to get the outputs you want to have by this technique?

A right and well-designed strategy is vital for content marketing. This strategy helps a lot through the process of marketing in different ways. There will be a proper justification for spending the percentage of the budget that has been used for content marketing. On the other hand, challenges will be felt significantly less with every aspect of content marketing.

There is no specific template created for a content marketing strategy. It should be all about how a company is going to plan a detail about addressing customers with the help of content. However, some components are usually included while planning a strategy.

• Content Objectives: It shows what the content is all about? What results will it tend to achieve?
• Goals: It define the final destination of the project, where the team needs to reach.
• Brand Story: It shows the image of the brand that what the brand is about and what does it does. It’s a foundation by which a brand grows and keeps on going forward.
• Target Audience: It is the audience the team wants to target directly for the reach of content.
• Measurement and KPI:It is used to measure the accuracy level and marketing level of the project.

Content Marketing Tools

Hundreds of content marketing tools are available at different prices. Some are cheap, some are expensive, and some are free as well. They all are used for specific purposes in content marketing. Their uses include the production of the content, promotion of the content, optimization of the content, and much more. Given below are some of the content marketing tools defined along with their prices.

• HubSpot:

HubSpot is an inbound marketing tool that is used to automate marketing activity based on user behavior. That marketing activity could be an automated email, automated SMS, etc. HubSpot provides different tools to create websites, content, manage social media, etc and all that on one platform.

Price: 800$

• WordPress:

WordPress is a framework that is used to develop websites. Different themes are available on word-press, and those themes can be customized to design that according to specific requirements.

Price: 500$

• Google Docs:

Online platform to create documents using Google account. These documents include articles, details about any particular content, etc. All the work to create content is done on Google docs before its presentation.

Price: 5$ per month

• Airstory

A content marketing tool that is used to save the key points and information which can further be dragged in the original document to create content. Separate notes are created by using Airstory.

Price: 6.47$ per month

• Grammarly

Grammarly is a writing tool that is used to check out the grammar and punctuation mistakes in content. It also gives suggestions to correct the errors in content.

Price: 139.95$ per year

• Yoast

This tool is used to make website SEO-friendly. The website can be optimized without applying many efforts by using Yoast.

Price: 69$ per site

• Buzzsumo

Buzzsumo works as a research tool. It is used to search what type of content can create an impact on the reader or what type of content does a user want to read?

Price: 99$-499$ per month

• Ahrefs

Ahrefs is used for SEO analysis of the website. It will monitor the performance of SEO and will keep notified about the issues if any.

Price: 99$ per month

• Vidyard

It is used to market the video content on the website. Video content can be shared, host, and promoted on the websites by using Vidyard.

Price: 1500$ per month

• Loom

The loom is the tool for content marketing, used to create or edit videos. You can develop video content for the websites with the help of Loom. Also, it can be used to communicate with team members without any meeting.

Price: 8$ per month

• Trello

Trello is the best option for task management during content marketing. Different cards can be made on Trello having tasks defined on them to complete for content marketing.

Price: 9.99$ per month

• Air table

Another tool that can be used for task management. It is a sort of mixture of spreadsheets and Trello. It is complicated though it can be customized.

Price: 12$ per month

• Google Analytics

Google Analytics is the platform of Google, which is used to analyze the statistics of SEO performance. These stats are analyzed digitally and graphically.

Price: 150,000$ per year

• Hot Jar

This tool is used to check out the behavior of the users of the website and give you feedback through different platforms such as heatmap, etc.

Price: 29$ per month

• Google Optimize

It is a sort of testing tool that is used to test different variations of a website so that its performance and conversions can be improved.

Price: 150,000$ per year

• Mutiny

Mutiny is designed for B2B marketing. It is used to build different marketing tools that further help marketers to show different landing pages to different customers.

Price: Free

• The Stocks.IM

This tool consists of many kinds of images that are free to use. To add any picture on the website, The Stocks.IM can be used to have an imagery website.

Price: 0$ (Free)

• Canva

Canva is the best tool for images to add to the content. It contains many kinds of images that can be edited as well. Free and paid photos are available in Canva.

Price: 9.95$ per month

• Adobe Photoshop

The best tool for web developers, designers, photographers, etc. is used to develop any image, logo, edit the image, etc. All you need is to be the best creative designer.

Price: 49.99$ per month

Digital marketing has become a growing trend since the last decade. Though, a new tactic of marketing, its success advocates its continuous use. Digital marketing is precisely the use of digital technologies and virtual platforms to market a good or service. Different mediums are used to market products; though the primary instrument is the internet, marketing on mobile devices through online advertisements and display advertising also fall under the umbrella term of digital marketing. 

The introduction of digital marketing has changed the preface of brands and how businesses make use of modern technology in order to increase their revenue and turnovers. Digital marketing campaigns have become more efficient over the course of time. This is due to the fact that the virtual world has become synchronized with our daily lives more than ever. 

There are various digital marketing methods that are tailored and used in accordance with the requirement of the business and the product it deals with. Depending on the niche, a marketing method that may not seem plausible for one type of product can show higher potential for another type of product. The commonly used methods for digital marketing include search engine optimization (SEO), search engine marketing (SEM), content automation, social media marketing, Email direct marketing and much more. But how does one decide upon which method to choose? How does one become a successful Digital Marketer? This is where digital marketing courses come into play. How do you adopt a digital marketing strategy? This is where these courses become helpful. It may not be important to attend an institute in its physical form, but online digital marketing courses become mandatory in this context.

Why study digital marketing?

The dominant misconception about digital marketing is that it is related to learning social media marketing, though social media marketing falls under its wings, digital marketing is the name of a giant hawk. Why do I call it a hawk? Because it is high flying and can detect its prey from a distance. Not only does it detect the prey, but it makes a successful move to capture it. 

Digital marketing on its own is a high paying job and a fast growing business. For an individual, the prospects of employment grow diversely once they establish strongholds on the subject. The demand of digital marketing has grown exponentially. This is owing to proved reasons. It has become obvious that digital marketing has a good impact on business revenues and thus the individuals who make it possible and effective become lauded. 

Has this article so far urged you to opt for a digital marketing strategy course already? Let us help you through!

People have been setting foot in the field of digital marketing. Not only in virtual locations, but people are also opting to attend universities to have exclusive exposure in the field of digital marketing. 

Online Marketing Courses and institutes in Canada:

1. Fanshawe College
2. Humber College
3. Herzing College
4. Canadian Business College
5. Centennial College
6. McMaster University
7. Morgan International College
8. George Brown College
9. Sprott Shaw College

Digital Marketing Courses and institutes in the USA:

1. The University of Alabama at Birmingham (UAB)
2. Arizona State University
3. Azusa Pacific University
4. California State University – Northridge
5. Sacred Heart University
6. Georgetown University
7. Northern Illinois University
8. Towson University

Top digital marketing institutes globally

We understand that you may be new to this field and thus, require guidance to opt for a viable digital marketing institute. There are many digital marketing courses and institutes in the USA and Canada for you to choose from, but since the options are diverse, you need to be wary! You will find below a list of institutes and online courses noted for masters in digital marketing online and can opt for the one which offers a close match of what you are searching for in this field. 

• Google online marketing challenge: 

This shouldn’t come as a surprise, but Google is a name synonymous to marketing and thus acquiring a Google certified digital marketing course comes with its pros. There cannot be anything that matches the Google online marketing challenge. This is an online training program which will award you a certification. It comes with video tutorials on a range of subjects which include:

1. Digital marketing – an introduction
2. Tips and tricks to search for advertising 
3. Search engine marketing
4. Mobile strategies 
5. Analytics
6. Video advertisement techniques
7. Display advertising 
8. Social media marketing

It is always advisable to complete the pre-course preparation before signing up for the actual course itself. This is due to the fact that the course delivers an ocean of knowledge on which anyone signing up for it should have a command. The course material is available as per the capabilities of an introductory, intermediate and advanced level student. Upon completion, the candidates are recommended to take the globally recognized Google Ad-words Certification in order to pump their career prospects. 

• Knowledge hunt:

Established in 2011, it is known for the service it offers to people. This institute offers 100+ professional training courses for management and technology. These courses are not only useful for individuals but for businesses as a whole. This institute is affiliated with Global blended Model of Approach (GBMA), and this affiliation aids the understanding of students on various topics and makes their understanding of various topics easier. Among all courses, the highest opted courses offered at knowledge hunt include: 

1. Content marketing 
2. Web analytics training
3. Pay per click advertising 
4. Email direct marketing training
5. Display advertising 
6. Digital marketing training
7. Conversion optimization training
8. Mobile marketing 
9. Search engine optimization (SEO)
10. Social media marketing

The combination of these digital marketing courses helps emerging marketers to pave their way through the industry. These courses do not limit your understanding to the things taught in class, but this domain is most likely and closest in its ability to be applied to the contemporary world.

• Market motive – Masters in Digital Marketing:

Started in 2007, this program has been serving the industry ever since. It has a one of its kind curriculum that is structured and wholesome. This program gives you at least 250 hours of training where you are taught several things. It gives you hours for analytics, Search engine optimization, PPC, social media marketing, mobile, email marketing and much more. 

If this program had to be shrunk to its results, they would include the following:

1. 250 hours and up for remote learning content 
2. Training from the esteemed faculty of silicon valley
3. A contemporary approach to learning
4. A diverse range of courses
5. Access to digital marketing projects or opportunities 
6. Expert discussion forums
7. Money back guarantee

• Coursera Digital marketing specialization program:

This project includes seven courses and a field project to secure a certification from the course. The programs it covers include analytics, SEO, PPC, social media marketing and much more. Among the seven courses, few are as follow:

1. Marketing analytics for digital marketing
2. Marketing in an analog world
3. A capstone project in association with Grainger industries

• Udemy Digital marketing master class:

This class offers a range of 23 online courses which gives an end to end training from social media to email marketing. The master class teaches digital marketing strategies, tactics to improve brand identity, and brand engagement to name a few. The course includes 30 hours of on-demand video, guides, and checklists for the enthusiastic marketer. This class is priced at approximately $200 and entitles the student a certification upon completion.

• Hubspot Content Marketing Certification:

This is a free online content marketing course with 12 courses. Each of these courses include two to three videos. These courses are inclined towards developing good content strategy in order to attract new customers and keep the existing intact. Anyone can access the free courses once they have signed up for Hubspot services. Hubspot also provides a certificate upon completion of an end of course exam. 

• LinkedIn learning marketing training and tutorials:

Formerly, Lynda.com has much in the store. It offers a range of digital marketing tutorials and training initiatives for you to develop, implement and gauge any digital marketing strategy. On a whole, students get to study search engine optimization, social media marketing and much more. The tools offered by LinkedIn are indeed helpful in the digitized world. 

• Skillshare Digital Marketing Training:

This course is best known for developing a content marketing and social media marketing strategy. The courses offered range from as low as 15 minutes and even range up to 4 hours and more. It is a go-tofor anyone who wants to learn digital marketing remotely. Better yet, it is safe to say that this is a good way to learn about digital marketing through digital channels. It helps people to understand various social media platforms and their strategies of marketing. Once an individual has signed up, a range of courses are available for free up to two months. This platform provides pricing on request and runs a monthly subscription program to let the marketer continue learning over a large span of time. 

It is no doubt that embracing the virtual reality and it being a world working in parallel to the real world has become imperative. The need of highly qualified digital marketer cannot be denied or ignored. The strategies that a business uses in digital marketing distinguishes a settled business from a successful one. 

Cannot attend an institute in the physical form? Don’t worry, you may opt for online courses.

Bottom Line: This field requires a high level of creativity and the knack to connect with people!!