Content marketing refers to a marketing approach that is used to make valuable content and distribute and share that content with the specific target audience. The content can be images, videos, blogs, etc. Content marketing is used to attract the attention of the audience towards the brand, to generate leads of the brand, to increase the online sales of the brand, etc. Many companies and brands prefer to use content marketing. Content marketing provides valuable information regarding the brand and creates the chances of willingness for the customer to buy or purchase products from any particular brand.
Content marketing is all about the standard of the content. More customers can be attracted to the brand with the help of content if its quality is up to the mark and is creating interest for the reader or viewer. Quality content is highly appreciated whatever the form of marketing it is, either it is Social Media Marketing, Search Engine Optimization, or Inbound marketing.
Content Marketing Management
Content marketing is not all about designing blog posts. It requires a plan and proper management as well as strategy. Creating effective content that can create interests in users and attract the post is part of all that process. Different tasks are handled during the whole process of content marketing. A content marketing manager is a person who should have all that responsibilities to handle the team, create a strategy, etc. the manager can assign different tasks to different team members who then can work on their assigned tasks for the completion of the project. Other than this, some major reasons ask for content marketing management.
- Cognitive Operations: It allows you to automate better decision-making operations. It helps the team to develop the right insights and act on them
- Knowledge Management work to enable intelligent decision makings. Quality information gathered by knowledge management helps to analyze and deliver insights in a user-friendly format.
- Information Management will help to provide a solid foundation of information accuracy, consistency, and completeness for users.
Content Marketing Strategy
Content Marketing Strategy is a plan to know about your content marketing, why, and how you are going to market your content. The perfect strategy shows why the content is being created? How is the content going to help others in a way no one else can? How will the content help you to get the outputs you want to have by this technique?
A right and well-designed strategy is vital for content marketing. This strategy helps a lot through the process of marketing in different ways. There will be a proper justification for spending the percentage of the budget that has been used for content marketing. On the other hand, challenges will be felt significantly less with every aspect of content marketing.
There is no specific template created for a content marketing strategy. It should be all about how a company is going to plan a detail about addressing customers with the help of content. However, some components are usually included while planning a strategy.
- Content Objectives: It shows what the content is all about? What results will it tend to achieve?
- Goals: It define the final destination of the project, where the team needs to reach.
- Brand Story: It shows the image of the brand that what the brand is about and what does it does. It’s a foundation by which a brand grows and keeps on going forward.
- Target Audience: It is the audience the team wants to target directly for the reach of content.
- Measurement and KPI:It is used to measure the accuracy level and marketing level of the project.
Content Marketing Tools
Hundreds of content marketing tools are available at different prices. Some are cheap, some are expensive, and some are free as well. They all are used for specific purposes in content marketing. Their uses include the production of the content, promotion of the content, optimization of the content, and much more. Given below are some of the content marketing tools defined along with their prices.
HubSpot is an inbound marketing tool that is used to automate marketing activity based on user behavior. That marketing activity could be an automated email, automated SMS, etc. HubSpot provides different tools to create websites, content, manage social media, etc and all that on one platform.
WordPress is a framework that is used to develop websites. Different themes are available on word-press, and those themes can be customized to design that according to specific requirements.
- Google Docs:
Online platform to create documents using Google account. These documents include articles, details about any particular content, etc. All the work to create content is done on Google docs before its presentation.
Price: 5$ per month
A content marketing tool that is used to save the key points and information which can further be dragged in the original document to create content. Separate notes are created by using Airstory.
Price: 6.47$ per month
Grammarly is a writing tool that is used to check out the grammar and punctuation mistakes in content. It also gives suggestions to correct the errors in content.
Price: 139.95$ per year
This tool is used to make website SEO-friendly. The website can be optimized without applying many efforts by using Yoast.
Price: 69$ per site
Buzzsumo works as a research tool. It is used to search what type of content can create an impact on the reader or what type of content does a user want to read?
Price: 99$-499$ per month
Ahrefs is used for SEO analysis of the website. It will monitor the performance of SEO and will keep notified about the issues if any.
Price: 99$ per month
It is used to market the video content on the website. Video content can be shared, host, and promoted on the websites by using Vidyard.
Price: 1500$ per month
The loom is the tool for content marketing, used to create or edit videos. You can develop video content for the websites with the help of Loom. Also, it can be used to communicate with team members without any meeting.
Price: 8$ per month
Trello is the best option for task management during content marketing. Different cards can be made on Trello having tasks defined on them to complete for content marketing.
Price: 9.99$ per month
- Air table
Another tool that can be used for task management. It is a sort of mixture of spreadsheets and Trello. It is complicated though it can be customized.
Price: 12$ per month
- Google Analytics
Google Analytics is the platform of Google, which is used to analyze the statistics of SEO performance. These stats are analyzed digitally and graphically.
Price: 150,000$ per year
- Hot Jar
This tool is used to check out the behavior of the users of the website and give you feedback through different platforms such as heatmap, etc.
Price: 29$ per month
- Google Optimize
It is a sort of testing tool that is used to test different variations of a website so that its performance and conversions can be improved.
Price: 150,000$ per year
Mutiny is designed for B2B marketing. It is used to build different marketing tools that further help marketers to show different landing pages to different customers.
- The Stocks.IM
This tool consists of many kinds of images that are free to use. To add any picture on the website, The Stocks.IM can be used to have an imagery website.
Price: 0$ (Free)
Canva is the best tool for images to add to the content. It contains many kinds of images that can be edited as well. Free and paid photos are available in Canva.
Price: 9.95$ per month
- Adobe Photoshop
The best tool for web developers, designers, photographers, etc. is used to develop any image, logo, edit the image, etc. All you need is to be the best creative designer.
Price: 49.99$ per month